At a breakfast Legal IT Insider hosted with Litera this month, one theme came through clearly: as generative AI reshapes legal services, client relationships are – or should be – becoming more data-driven and more intentional.
The discussion, generously hosted by Milbank in Hudson Yards, explored a tension or perhaps double-edged sword that many law firms are now grappling with. On the one hand, AI is undeniably putting pressure on law firms’ operating model. Efficiency gains, automation and faster turnaround times are challenging the economics of legal work. And data is giving clients the ability to sift and filter advisers like never before. On the other hand, technology offers firms an opportunity to be proactive – referred to in the discussion as ‘nudging’ – and develop a far better understanding of their clients’ needs. It also enables them to do their own client filtering – or ‘targeting’ – and spend their time in the most profitable way.
You can read the takeaways from senior legal leaders present during this discussion in the latest edition of the Orange Rag newsletter HERE.
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